• Pay Per Click: Higher quality traffic - showed an intent based around product* High Quality Traffic: Shows an image and the price of the product before someone clicks.
• High Quality Traffic: Shows an image and the price of the product before someone clicks.
• Bidding: Allows for Target Cost Per Acquisition & Target ROAS
• Google Adsense Display: Shows on websites that monetize through Google Adsense such as free tools, blogs, etc. 

People will see the price of your product, an image of what it looks like with the title before they click. Then you are only paying when they click. The quality of the traffic is very high through Google Shopping Ads and generally provides a high ROI consistently.